Sell-Side Advisory
Full-Process Sell-Side Representation for Founders and Owners of Closely Held Businesses
For most business owners, a sale represents one of the most significant financial and strategic decisions they will make. Houlihan Capital provides full-process sell-side advisory, from pre-market preparation and positioning through buyer identification, negotiation, and close. Our team structures a tailored approach around each client’s specific objectives, timeline, and circumstances.
Our professionals serve as an extension of the management team throughout the process, allowing owners to stay focused on running their business while Houlihan runs a disciplined sale process.
30+ Years Expertise
Since 1996
Clients Served
Lower Middle
Market Focus
What We Do
Our Sell-Side Process
Pre-Sale Preparation
Assessment of current business performance, financial structure, and key value drivers. Identifying and addressing factors that could affect buyer perception or diligence outcomes before going to market.
Positioning & Marketing
Development of the confidential information memorandum and investor presentation, positioning the business clearly and compellingly for the right buyer universe.
Buyer Identification & Outreach
Targeted outreach to a curated universe of strategic and financial buyers, drawing on Houlihan Capital’s institutional network and lower middle market relationships.
Negotiation & Structuring
Management of offer evaluation, negotiation, and deal structuring to maximise value and protect the owner’s interests through the transaction.
Due Diligence Management
Coordination of the due diligence process, supporting management through buyer requests and minimising disruption to day-to-day operations.
Close & Transaction Execution
Management of the final stages of the transaction through to close, working alongside legal counsel and other advisors to ensure a smooth execution.
Why Houlihan Capital
A Disciplined Process, Built Around Your Objectives
Houlihan Capital runs a structured, senior-led sale process while giving owners the flexibility to stay focused on running their business throughout.

Tailored to Every Client
Many of Houlihan Capital's clients have a unique story to tell. We structure a tailored approach to assist each client in achieving their strategic, financial, and risk-management objectives.

A Disciplined, Full-Process Approach
From pre-market preparation through buyer identification, negotiation, and close, we run a structured sale process while owners stay focused on running their business.

Senior-Led, Start to Finish
Our professionals serve as an extension of the client's management team, providing specialized transaction advisory from years of hands-on experience while clients stay focused on running their business.
Strategic Insights
Guidance for Business Owners Considering a Sale
Sell-Side Overview
An overview of Houlihan Capital's structured approach to sell-side M&A, guiding business owners from preparation through close.
Personal Goodwill in Business Transactions
An analysis of how personal goodwill is identified, valued, and treated in the context of business sales and succession planning.
Growth Financial Services & Pre-Sale Planning Overview
An overview of Houlihan Capital's pre-sale planning and strategic advisory services for business owners building toward a future transaction.
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